About us
The Wholefoods House Story
If sometime in early 2004 you happened to pass an intrepid cyclist balancing recycled wood or a kitchen sink on his bicycle and pedalling toward Queen Street, it was undoubtedly Eliot Rickards working to transform his passion for organic food and sustainable farming into a one-stop organic supermarket. After all, when you’ve been a wheatgrass grower, carpenter, organic fruit and veg merchandiser, composting expert and outback tour guide, it’s an obvious choice!
It’s been quite an adventure since Eliot and the team opened the first Wholefoods House in Woollahra. These days we’ve got a second organic store – located on lively Danks Street, Waterloo – and the entire family is involved in everything from customer service to accounts.
The Wholefoods House commitment has always been to provide you with fresh, organic foods that are grown and processed using traditional and sustainable practices. We quickly discovered (and this is where work and pleasure collide) that we can’t do this without getting to know the wonderful people who grow much of the organic produce you will find in our stores. We visit their properties, roam the fields, listen to their stories and, where possible, buy directly from local farms. The rest of our organic fruit and vegetables come from the Sydney organic produce markets. Eliot is out there at 1.30 am, 2-3 days a week to make sure we only stock the best.
(Photo: Eliot getting his hands dirty)
